Demi Lovato performed “Sorry Not Sorry” on Thursday’s “Today” show in celebration of the release of her latest album, Tell Me You Love Me. Watch the full video below!
The singer released the track in July and features as the lead single on her sixth studio album, which was unveiled in September. “Sorry Not Sorry” is Lovato’s first Top 10 hit since 2013, and if it continues to climb the charts, the song is set to become her highest-charting track to date. Of course, it’s her fourth single to reach the Top 10, as the pop sensation has previously dominated the charts with Camp Rock’s “This Is Me” in 2008, “Skyscraper” in 2011 and “Heart Attack” in 2013.
In addition to releasing her brand-new album, Lovato is also busy promoting her upcoming and “brutally honest” documentary, Simply Complicated. The feature-length film, which debuts on YouTube later this month, not only gives fans an “intimate look” into the making of her new album, but also touches on the singer’s personal life and struggles. She said of the documentary in a recent interview with Entertainment Weekly, “As I embark on a new journey both personally and professionally, it was important to me to create this documentary with a platform that would allow me to continue to bring my story directly to my fans.”